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Content Marketing and Return on Investment
“You can get anything you want out of life if you help other people get what they want,” is the philosophy of Warren Whitlock, best-selling author, speaker and social media strategist. “I found out...
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Converging Content Marketing and Social Media Marketing
Social media and content marketing are coming of age and growing in synergy. Companies are finally taking these practices seriously and recognize that they both fit into a comprehensive marketing plan,...
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How to Optimize ROI Within a Content Marketing Strategy
The procedures used for measuring a return on investment (ROI) for a content marketing strategy can directly impact the structure of the strategy. Oftentimes, further investment into content marketing...
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Fueling a Content Marketing Strategy with High Value Content
Content marketing needs a solid content strategy, the second step of the content marketing lifecycle. Both high value content and a deliberate strategy are necessary for a content marketing initiative...
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What You Sell Does Not Drive Content Creation
Good content is engaging content. According to Barry Feldman, “You either get remembered or you are forgotten and there’s nothing in between. Engagement is the opposite of disengagement so if you are a...
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Content Strategy Drives Value for Content Marketing
All dressed up and nowhere to go. That may be the case for an occasional Saturday night, but it’s certainly not what you want for your content. Yet, many businesses begin creating content without first...
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A Content Marketing Strategy is Essential to Meeting Goals
“The strategy phase usually consists of me telling clients to stop what they are doing and take a couple of steps back and start thinking of things from a little different perspective.” Not exactly...
View ArticleGenerational Marketing for Optimizing Your Content Creation
Defining a target audience is a critical step before creating content. Unless you know exactly who you are talking to, how can you know what you need to say to capture their attention or generate an...
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Optimizing Content Production for Maximum Content Marketing Success
“We should never just publish content, any type of content, just for the sake of publishing [something].” –Nicole Munoz High quality content is at the heart of any content marketing initiative. Without...
View ArticleNonprofits Benefit From Strategic Content Marketing Planning
“Content marketing is the heart and soul of all your marketing. In essence, it’s a synonym for branding because your content defines you. It’s all of your marketing, all of your branding and all of...
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